2 | Orgill Case Study Over the last several decades, as more consumers have chosen to expand their living spaces beyond the four walls of their homes and into their yards and gardens, the lawn and garden category has emerged as one of the most important for independent home improvement retailers. For a typical independent home improvement retailer, the lawn and garden category ranks among their top three contributors to overall sales (NHPA 2021 Market Opportunity Study), and this category contribution has increased over the last two decades. Furthermore, the majority of independent retailers in a recent study indicated that lawn and garden lead all other categories for growth over the past two years (NHPA 2021 Midyear Review) and also ranked as the top category they hoped to expand over the next three years. Category Overview 01 CATEGORY OVERVIEW
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